Contact
Skills
User Research
Information Architecture
High Fidelity Wireframes
Responsive & Mobile Design
Interaction Design
A/B Testing
Usability Testing
Visual Design
Web Optimization
Front-End Development
Presentation Design
Creative Collaboration
Communication
HTML and CSS
AI and MI Interface Design
WCAG guidelines
Creative problem solving
Emails & Newsletters design
Stakeholder management
Data visualization
Typography
Toolkit
Sketch App
Figma and Figma AI
JIRA
Zeplin
Adobe Creative Suite
(InDesign, Illustrator, Photoshop, Lightroom, AfterEffects, XD)
Microsoft Office Suite
WordPress
Wix website builder
Framer
Axure RP
Webflow
Miro
Sharepoint
Canva
Lovable AI
ChatGPT
Lottie
Claude
Education
Springboard Bootcamp
UX Design Career Track, Certification
April 2021
Illinois State University
Masters of Fine Arts in Art Technology
December 2017
Rowan University
Bachelor of Arts in Graphic Design
May 2014
Experience
Design Consultant Freelancer (Avocado Theory and Global Coaching Works)
June 2021—August 2023
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Led the redesign and rebranding of client websites, creating responsive, user-centered digital experiences that aligned with business goals, strengthened brand identity, and improved customer engagement.
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Designed end-to-end marketing assets, including email campaigns, landing pages, social media ads, digital advertisements, print collateral, event promotions, menus, and in-store signage to deliver a consistent cross-channel brand experience.
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Developed branded design systems and visual assets for new product launches and retail locations, ensuring consistency across web, mobile, print, and physical customer touchpoints.
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Leveraged AI-powered design tools and SEO best practices to streamline content creation, optimize website visibility, improve marketing performance, and accelerate creative workflows.
Sr. Art Director/ UI Designer MRM - McCann Worldgroup
June 2021—August 2023
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Maintained brand consistency across all digital assets and email designs, including animated graphics, while creating accessible and responsive experiences for both web and mobile platforms.
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Created wireframes and prototypes for GMC, Buick, ACDelco, and Chevrolet using Figma and Sketch.
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Designed mockups and a user-friendly guide to assist customers in selecting GM’s new EV models, incorporating these resources into the website to enhance decision-making.
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Oversaw various design projects from start to finish, effectively managing timelines, resources, and cross-functional teamwork to achieve rapid deliverables.
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Shared design strategies and interactive prototypes using InVision and Miro with project managers and stakeholders.
Product Designer Blue Cross & Blue Shield
August 2021—February 2022
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Led design for the "Manage My Account" page, enhancing member experience for account security, profile, and preferences through research and user testing.
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Directed A/B testing initiatives, collaborating with stakeholders to refine member journeys and increase engagement across digital touchpoints
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Developed interactive prototypes in Figma, applying the BAM 2.0 design system and component libraries to ensure accuracy, scalability, and consistency across digital platforms.
Product Designer Milsobox
March 2021—April 2021
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Planned and conducted user research including Customer Journey Map, Task flows, information architecture, surveys, and personas.
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Conducted competitive analysis studies to determine ease of use and drive conversion rate up.
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Collaborated with a Co-designer to create interactive prototypes in Figma.
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Reviewed web analytics to identify behavioral patterns from Google Analytics.
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Proactively developed a usability test plan and script to conduct a user interview.
Visual Designer The UPS Store
October 2017—April 2021
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Created logos, stationery, and various marketing materials for branding purposes.
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In charge of all print files for resolution, color balancing, color breakdowns, bleeds, crossovers, sizing, and formatting.
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Manage design assets such as fonts, images, illustrations, and color palettes.
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Brought fresh direction and insight through design solutions while maintaining and reinforcing brand standards.
Graphic Designer Thisway Global
July 2018—December 2018
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Illustrated new logos, icons, infographics, booklets, business cards, banners, posters, invitation cards, and flyers.
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Closely collaborated with IT and marketing teams to solve complex issues like interaction modules and data visualization.
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Built sales personas, one-pagers, and whiteboards for several projects for product marketing.
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Created landing pages and sign-up forms for events like HRTech, TAB, and Disrupt.
Graphic Designer/Gallery Associate University Galleries
August 2016—December 2017
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Managed and uploaded weekly newsletters and Art shows on the website.
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Collaborated with Artists and curators for Art installations.
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Created brochures and handouts for the Gallery Art Exhibition.
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Customized Vinyl and hung them for display.
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Greeted all visitors and helped set up the food table and show stage.
UIUX Intern Keyo.co
July 2017—August 2017
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Produced a home page, landing page, and menu structure in WordPress.
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Created web optimization, SEO, and links for better reach.
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Conducted primary and secondary research for Coffee shops in the Chicago area.
Graphic Designer Inkovation
September 2014—May 2015
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Worked directly with the Brand Creative Production team and designers to create final files for print & digital assets.
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Supported design & marketing teams in the preparation of mock-ups and boards for creative presentation meetings.