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UI/UX Designer

Contact
Education

Springboard Bootcamp

UX Design Career Track, Certification

April 2021

Illinois State University

Masters of Fine Arts in Art Technology

December 2017

Rowan University

Bachelor of Arts in Graphic Design

May 2014

Skills

User Research,

User personas,

Empathy mapping,

Typography,

Visual Design,

Mobile and web interface design, Information Architecture, 

Interaction Design

Branding

Illustration

Usability Testing,

A/B Testing,

Low-High fidelity Prototyping

Toolkit

Sketch App

Figma

InVision

Axure

JIRA

Zeplin

Adobe Creative Suite

(InDesign, Illustrator, Photoshop, Lightroom, AfterEffects, XD)

Microsoft Office Suite

WordPress

Wix website builder

Pen & Paper

Experience

Sr. Art Director (UIUX) MRM

Remote | June 2021—August 2023

  • Designed usable, accessible, and engaging digital experiences for the web and mobile.

  • Exercised independent judgment with minimal supervisor direction.

  • Partnered closely with the UX team leads and developers to create consistent visual styles and interactions.

  • Collaborate with the GM e-commerce team to design a prototype for GMC, Cadillac, and Chevy parts and accessories responsive website.

  • I was part of the team to design a style guide — a resource for both designers and engineers.

Product Designer Blue Cross & Blue Shield

Remote | August 2021—February 2022

  • Translated insights into actionable solutions, products, or services on my account page.

  • Created A/B testing to improve member journeys through design.

  • As the lead designer on Manage My Account, I designed the member experience for account security, profile, and preferences, incorporating research and conducting user testing to ensure our member experience is as seamless as possible.

UX/UI Designer Milsobox

Remote | March 2021—April 2021

  • Planned and conducted user research including Customer Journey Map, Task flows, information architecture, surveys, and personas.

  • Conducted competitive analysis studies to determine ease of use and drive conversion rate up.

  • Collaborated with a Co-designer to create interactive prototypes in Figma.

  • Reviewed web analytics to identify behavioral patterns from Google Analytics.

  • Proactively developed a usability test plan and script to conduct a user interview.

Visual Designer The UPS Store

Remote | October 2017—April 2021

  • Created logos, stationery, and various marketing materials for branding purposes.

  • In charge of all print files for resolution, color balancing, color breakdowns, bleeds, crossovers, sizing, and formatting.

  • Manage design assets such as fonts, images, illustrations, and color palettes.

  • Brought fresh direction and insight through design solutions while maintaining and reinforcing brand standards.

Graphic Designer Thisway Global

Austin, Texas | July 2018—December 2018

  • Illustrated new logos, icons, infographics, booklets, business cards, banners, posters, invitation cards, and flyers.

  • Closely collaborated with IT and marketing teams to solve complex issues like interaction modules and data visualization.

  • Built sales personas, one-pagers, and whiteboards for several projects for product marketing.

  • Created landing pages and sign-up forms for events like HRTech, TAB, and Disrupt.

Graphic Designer/Gallery Associate University Galleries

Normal, Illinois | August 2016—December 2017

  • Managed and uploaded weekly newsletters and Art shows on the website.

  • Collaborated with Artists and curators for Art installations.

  • Created brochures and handouts for the Gallery Art Exhibition.

  • Customized Vinyl and hung them for display.

  • Greeted all visitors and helped set up the food table and show stage.

UIUX Intern Keyo.co

Chicago, Illinois | July 2017—August 2017

  • Produced a home page, landing page, and menu structure in WordPress.

  • Created web optimization, SEO, and links for better reach.

  • Conducted primary and secondary research for Coffee shops in the Chicago area.

Graphic Designer Inkovation

Santa Fe Springs, California | September 2014—May 2015

  • Worked directly with the Brand Creative Production team and designers to create final files for print & digital assets.

  • Supported design & marketing teams in the preparation of mock-ups and boards for creative presentation meetings.

Testimonials

Anna Del Valle - Art Director at MRM

Akanksha is a fantastic designer to work with! She consistently produces high-level designs that reflect her exceptional critical thinking skills and attention to detail. Her work clearly displays her passion for design. Akanksha is also an excellent mentor to newer designers. She is always willing to help and share her wealth of knowledge and is a great team collaborator.

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